Mar 10
12
The Death (Or Redefinition) Of SEO Discussed
Some people want you to believe that search engine optimization is a dying art, and depending on what your definition of SEO is, that may be considered true. At OMS 2010 in San Diego, Greg Jarboe, the president and cofounder of SEO-PR, explained that other (re)definitions of SEO make it very much alive.
As Jarboe has admitted, “The era of ten blue links is dead.” People just can not expect to optimize a page purely by just changing the keywords in metatags anymore. It is very true that much of what so many SEO experts learned ten years ago, has become completely irrelevant in today’s SEO world.
The trick is that expanded search, which can be defined as “search wherever it happens,” is now very important to site exposure. Facebook, eBay, and YouTube users all perform searches, after all, and their attention is valuable. So Jarboe concluded, “If you focus on those kinds of fundamentals, then SEO is alive and kicking.”
