Since majority of your prospective customers will not convert immediately upon getting your communication, it’s important to follow-up with email and social media. Reason being is because not only will you know when someone opened the email and what they’ve clicked on; you will also learn their social habits and sphere of influence.

The goal is to find out your customer’s path to your web properties, meaning  – where did they come from and which page(s) did they go to? It could be your online store, a product(s) page, your opt-in page (landing page), a sign-up to webinar or simply a Facebook (social network) page.

You need to ask yourself these questions:

• What are my sources of traffic? How much does it cost me? (time, money and resources)
• What are the demographics (age, location, habits etc) of my traffic? Are they on social networks?
• What do my potential customers want? Do I have the same customer type online and offline?
• How much time does it take for a customer to go from the original inbound source of traffic to my web site? And can I get them to take the path I want, that aligns with what they want?
• What sort of social media metrics can bring clarity to the surfing habits of my prospective customers?

There are some nice free tools out there that will provide you with social data to get you started.

One of the more popular ways to view engagement performance data is using Hootsuite’s statistics with Google Analytics and email marketing data. This will allow you to view the engagement performance across social media from blog articles to emails.

Tags: blog marketing, promotion, social marketing, social metrics

This entry was posted on June 2, 2010 at 9:55 am. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Social Network Marketing Web & Blog Marketing by Matt No Comments Yet