The best way to achieve search engine dominance is by focusing on keyword research. As a search engine optimization consultant, I’ve worked with hundreds of companies that miss this very important step. Achieving top search engine rankings is largely based on the competitiveness of the keyword phrase you are trying to optimize for. If your [...]
There has always been debate about whether keyword-rich urls contribute to a pages SERPs ranking. It is commonly believed that keywords in the permalink do indeed contribute to a page’s SERPs. One aspect of site SEO for blogs is to configure a desirable permalink structure. Essentially, a permalink is a permanent reference url used for access once the [...]
Some people want you to believe that search engine optimization is a dying art, and depending on what your definition of SEO is, that may be considered true. At OMS 2010 in San Diego, Greg Jarboe, the president and cofounder of SEO-PR, explained that other (re)definitions of SEO make it very much alive. As Jarboe [...]
How many of Google’s web pages use a descriptive title tag? Do we use description meta tags? Heading tags? While we always try to focus on the user, could our products use an SEO tune up? These are just some of the questions we set out to answer with Google’s SEO Report Card. Google’s SEO [...]
