So, you think internet marketing is easy, do you? It might seem so to the untrained or inexperienced eye, as all the marketing gurus and carnival barkers hawk their get-rich-quick schemes and promises of fame and grandeur. This can be summed up in one simple statement – Don’t believe hype. The real secret to success is this – know what you’re doing, and know how to leverage the proper marketing tools to help you make your campaigns go viral and land in from the the right eyeballs.
If you’re not aware, you can market on Facebook via PPC style ads and through many different free methods that only few know about because it is so new. The good news is that it is easy to learn, so easy that a caveman can do it.. er, even a dummy like me. Facebook gives you all that you need to find the most deeply target buyers and pitch your offers to.
Are you sick and tired of being kicked around by other pay-per-click marketing companies only because you are promoting affiliate offers instead of your own product? You aren’t the only one, believe me. Fortunately marketing on Facebook is rather simple once you know how to leverage all available possibilities. This is what is called forward thinking folks. Keep an eye out for Twitter marketing, not the pay per tweet, but a more civilized version of link ads. Potential buyers respond very well to information and a hyperlink on where to buy or get more info, thus advertising on Facebook can accomplish this in spades.
No college degree or expensive schooling is needed to learn Facebook marketing. We are at the dawning of a new age in education, where the person who has been through the trenches decides to divulge their secrets – that is priceless. Doing is learning, folks. Buying the eBook can help, but it is a tool, not an answer. There is a ton of value in trial and error that reading an eBook just won’t do for you. It is just that simple.
Imagine this; you are a dating site affiliate and have a dating offer to promote. Facebook is the perfect place for this because they allow you to narrow down your demographics to a micro niche and put your ad in front of their eyes, and their eyes only, thus you are tempting the eyes that are most likely to click and mostly likes to want to see what you have to offer. All this can be done in a very unobtrusive way so as to not make you look like a scumbag. You don’t need blinking banners and popups to convert, you need a realistic and targeted pitch. Knowing your audience, is knowing how to profit.
Posted in Social Network Marketing by .
Today people are more focused on social interaction through various social platforms. Old business models fail to accommodate the so-called ‘new wave’ of customers on the internet. The old way being – building the business and not the relationships that the businesses were started with. It is definitely harder for the old cutthroat model to still be successful. The ones that are successful are only successful because they are embedded and known, not because they are liked or respected.
To succeed, you will have to build relationships first and the business will follow. Once you have engaged several (over time, hopefully many) individuals on a ‘relationship’ level, you are on your way to gaining the most important characteristics in business society today… trust and respect. Keep it, and you will have a ROI that will grow exponentially.
Now more than ever, you need to know your market, and you *really* need to know your product line. It isn’t enough to just slap up a quick banner or article and expect the sales to come to you. Don’t be fake. Be transparent. People who are socially involved with people in one of their interests through a social network like Facebook or Twitter can spot a sales pitch a mile away.
Posted in Social Network Marketing by .
Jun 10
2
The Rise of Social Metrics
Since majority of your prospective customers will not convert immediately upon getting your communication, it’s important to follow-up with email and social media. Reason being is because not only will you know when someone opened the email and what they’ve clicked on; you will also learn their social habits and sphere of influence.
The goal is to find out your customer’s path to your web properties, meaning – where did they come from and which page(s) did they go to? It could be your online store, a product(s) page, your opt-in page (landing page), a sign-up to webinar or simply a Facebook (social network) page.
You need to ask yourself these questions:
- What are my sources of traffic? How much does it cost me? (time, money and resources)
- What are the demographics (age, location, habits etc) of my traffic? Are they on social networks?
- What do my potential customers want? Do I have the same customer type online and offline?
- How much time does it take for a customer to go from the original inbound source of traffic to my web site? And can I get them to take the path I want, that aligns with what they want?
- What sort of social media metrics can bring clarity to the surfing habits of my prospective customers?
There are some nice free tools out there that will provide you with social data to get you started.
One of the more popular ways to view engagement performance data is using Hootsuite’s statistics with Google Analytics and email marketing data. This will allow you to view the engagement performance across social media from blog articles to emails.
Posted in Social Network Marketing Web & Blog Marketing by .
The best way to achieve search engine dominance is by focusing on keyword research. As a search engine optimization consultant, I’ve worked with hundreds of companies that miss this very important step. Achieving top search engine rankings is largely based on the competitiveness of the keyword phrase you are trying to optimize for. If your competitor is in the top spot with a well entrenched web site, then your chances of out ranking him may be limited.
In addition to focusing on a keyword phrase that doesn’t have strong competition, you need to find terms that are frequently searched on. I recently finished a consulting assignment for a foundation trying to optimize their website. They had top rankings for a keyword term that seemed to be somewhat desirable. However, keyword research proved that the term received less than 100 searches per month. As a result, top rankings for this keyword phrase were nearly meaningless.
Once you have found a keyword phrase that isn’t too competitive and receives an adequate number of monthly searches, the next step is to thoroughly check out your competition. Google the keyword phrases you want to optimize for a run a back link check on the top three ranked web sites. This indicates the strength of those web sites relative to their search engine ranking. The more links, the more difficult it will be to rank higher than they do without some type of sustained link building campaign.
After doing your keyword research and confirming your choice of keywords and keyword phrases, it’s time to focus on improving your web pages around the keywords you’ve selected. Enhance your meta tags, titles, and web copy to include your keyword phrases. This helps to tell the search engines what your web site is about so it can rank your site appropriately. In addition to the on page factors, Google weighs off page factors to determine web site ranking.
Off page optimization requires a sustained effort that uses new content and additional links from third party websites. The most effective strategies are the most basic. Begin with a link building plan. Focus on article directories, web site directories, blogs, social bookmarking sites, and other resources where you can establish in bound links.
Your plan should include daily, weekly and monthly tasks that can attract links from authority websites consistently over time. Your goal should not be to generate thousands of inbound links quickly because Google will penalize your website. Rather, focus on steady link building.
If you want to improve your organic search engine ranking, begin with keyword research. By selecting the right keywords, you’ll be able to optimize your website more quickly than your competitors. After choosing the right keywords, focus on integrating your chosen keywords into your web site. Then you’re ready for link building and other off page optimization tactics that significantly improve rankings.
Posted in SEO Articles by .
